Cannalytics Brand Design
Cannalytics is an up and coming, minority owned, financial analytics start-up geared towards assessing the financial growth of the legalized cannabis industry in the United States. I was hired to create the logo and brand direction during the company's preliminary stages of development.
The logo design concept was structured to feature the key aspects of the industry and ultimate goal for the Cannalytics business model. Using a cannabis leaf and breaking the "C" into portions of a pie chart, while keeping the color scheme in-line with the colors associated with the product, turned out to be most appreciated choice by the client.