A look at some of the print ads, web banners, social media marketing, sticker packs, and even a trade show booth layout designed for FLuD
This was an advertisement made for Riphort Magazine's New Years edition. It features the newly redesigned version of the "Moment" watch, which I originally designed in 2008. This advertisement was meant to show simplicity through the use of monotone as well as the minimalistic redesign of the subject matter. Imagery photographed by Anthony Blue Jr. (http://www.antbluejr.com)
A full page ad created for Respect Magazine (2012).
This features my Flud Watch designs "The Big Ben" and "The Moment" wooden editions.
The photos were personally styled and shot by me, as well as the advertisement creation itself.
A flyer created for the FLuD Spring 2015 product release featuring the Mayor backpack, a bag designed specifically with the weekend traveler in mind. The bag comes equipped with a front-loading bottom compartment that can accommodate a pair of sneakers up to size 15. Imagery photographed by Anthony Blue Jr. (http://www.antbluejr.com)
A flyer created for the FLuD Spring 2015 product release featuring a set of one of my favorite watches, The Stunt. This minimalistic 40mm watch was given a new attitude for Spring with exotic textured leather bands. Imagery photographed by Nick Parisse (http://www.nickparisse.com)
A minimalistic Instagram graphic to announce a Holiday 2014 contest in conjunction with longtime retail partner, Dr. Jays. This product is the Mayor x Flud Sneaker Techbag that I designed with sneaker collector and aficionado, Mayor.
A minimalistic Instagram graphic to announce a Holiday 2014 contest in conjunction with longtime retail partner, Dr. Jays. This product is a new rendition of a Flud "classic" which I designed back in 2008 called, The Exchange. This style comes with it's signature interchangeable silicone band, and new for Holiday 2014, matching red croco leather band.
An ad created for XXL Magazine (Summer 2013).
This features my Flud Watch design "The Moment" that was used for a collaborative piece to debut for Hot 97's annual Summer Jam concert.
The model in the shot is Hot 97 and "We Tha Best" DJ Bobby Trends.
Imagery photographed by Anthony Blue Jr. (http://www.antbluejr.com)
A simplistic graphic designed for a series I created in 2014 for the Flud Instagram feed.
A two page spread advertisement for XXL Magazine (2012).
I designed the Flud Watch, "The Destroyer" .
I also created this advertisement spread for print.
An ad created for Respect Magazine (2012).
I designed the Flud Watch, the BPM, which is based on the music production tool, the MPC. The watch not only looks like the production tool, but also functions as a calculator.
I also created this one page advertisement for print.
An instagram graphic created to announce the launch of the sneaker duffle collaboration between sneaker aficionado, Mayor; Sneaker brand Fila; Detroit based sneaker shop, Burn Rubber, and NYC based brand, Flud.
A graphic released to launch the Disney x Flud watch line in 2012.
Some original sticker designs made for Flud marketing campaigns. Some were inspired by movies and other popular culture references.
As the FLuD brand identity evolved, our business card design evolved with it. Over the eight years of my Creative Direction, I designed four different business cards to reflect the overall feel of the brand. This rendition was my favorite, to show our duality as a brand; one very clean and refined, the other raw and dark.
A full page ad created for the Holiday 2012 issue of XXL Magazine.
This is a layout design for the 2013 Flud Watches booth at the S.L.A.T.E trade show in Las Vegas. It shows the placement of various display units, shelving, racks, POP boxes, branded rugs, as well as the outer panel design which is comprised of a few branding elements and an original "time paisley" design that I created.